Chess forges an unlikely partnership with esports, blending centuries-old strategy with the fast-paced digital arena. This fusion captivates new audiences, merging tradition with modern gaming culture. The Esports World Cup (EWC) in 2025 will feature chess, showcasing top players like Magnus Carlsen in a $1.5 million showdown.
Speed Meets Strategy
Chess embraces rapid formats like the 10+0, where players race a 10-minute clock. This shift aligns with esports’ high-energy vibe, attracting viewers craving quick thrills. Chess.com’s Champions Chess Tour qualifies only 16 elite players for the EWC, ensuring fierce competition. “It’s less traditional, more gamified,” says Fabiano Caruana, world No. 5. Esports teams like Team Liquid sign stars like Caruana and Carlsen, eyeing chess’ growing fanbase. Twitch data shows chess streaming surged 300% post- “The Queen’s Gambit” in 2020, proving its digital pull. Brands targeting young, tech-savvy demographics find chess a goldmine, with sponsors flocking to events like the EWC.
Also Read: Checkmate Drama: How Grandmasters Stopped the FIDE vs Freestyle Chess Row
A Win-Win for Chess and Esports
The EWC partnership unlocks new revenue streams for chess players and esports organizations. Ralf Reichert, EWC Foundation CEO, aims to grow both ecosystems. “Chess thrives, and we add value,” he says. Saudi Arabia’s investment in the EWC signals long-term commitment, with chess events potentially expanding there, per FIDE’s Emil Sutovsky. Esports clubs gain from chess’ intellectual appeal, while chess taps esports’ global reach. Team Liquid’s Steve Arhancet sees untapped potential, noting sponsors love chess’ engaged demographic. The esports viewership hit 532 million in 2024, offering chess a massive stage. Classical chess remains vital, but this alliance ensures the game evolves, blending heritage with innovation.
This partnership positions chess as a commercial powerhouse, drawing brands to its unique blend of strategy and speed. Fans and sponsors, get ready-chess in esports is here to stay.
Also Read: Where to Watch the Paris Grand Slam Freestyle Chess Live
